Chick-fil-A

Innovating at Chick-fil-A's annual meetings NEXT and Spark 2023

Summary

At Chick-fil-A's annual meeting, NEXT 2023, and its subsequent bi-annual event, Spark 2023, I had the opportunity to work on a series of animated speaker walk-up videos for Ravie.co in association with Brand Apart.

Chick-fil-A, famous for its (delicious!) chicken sandwiches, organizes these events to unite their community and ignite new ideas.

My contribution spanned various creative domains, from helping develop eight-speaker walkups to crafting a range of additional 3D assets that were used throughout the work.

Attended these company meetings

And deliverables created for these events

Of individual production time working on this project

First to animate Chick-fil-A

We had the unique opportunity to be the first to animate Chick-fil-A's fresh brand look, turning their ideas into eye-catching motion.

A-list lineup

Diving into this project meant crafting speaker walkups for an impressive lineup – think auto and fashion industry leaders, a Pixar genius, a Navy SEAL, top authors, and the brains from tech giants like Apple.

NEXT 2023

This project was the first big live event I worked on for Ravie. Therefore, there were new processes and challenges to face, like designing and animating in a widescreen format.

Process

When the group brainstormed motion concepts for each speaker walkup, I helped by thinking up creative ways to tell a story.Blending a lightbulb into Pixar's Luxo Jr. lamp, I symbolized an ex-Pixar speaker's influence on big companies by playfully turning it into the central zero in a Fortune 500 logo.
Alongside helping with conception, design, and animation, I focused on adding 3D elements while maintaining Chick-fil-A's soft gradient style for the event.
To maintain the project's 2D visual look, many initial designs were drawn by hand in Adobe Illustrator and then recreated inside Cinema 4D, effectively creating a "Fake-2D" workflow.This process elevated the walkup scenes, solving the problem of having the "wow moments" without a drastic style shift.
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Spark 2023

For Spark, we began with using playful shapes and blocks as the visual language for the event, but later in the project, Chick-fil-A pivoted with a new visual system resembling their familiar red-and-white look.

Process

My role was primarily animating, figuring out fast and efficient ways to bring these designs to life. I also had a hand in designing some scenes and concepts.
I worked alongside the project's design and conception squad, led by Varvara Vorobyeva, Noah Damon Wilde, and Austin Bauwens, who created simple and fun designs that set the tone for the entire project.

Final showcase

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